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So, you've opened up your quilting business?
You're in a good location, provide a superior product and offer compelling prices. Yet, somehow, you'd like to see more people frequenting your quilt shop or signing up for your quilting classes, taking advantage or your machine quilting services, or purchasing your quilts.
One way to achieve your quilting business goals is to write articles.
If you've never fancied yourself as much of a writer, don't worry. If you've got news, there's a good chance that someone will want to read it, and therefore, your local paper will want to publish it.
The obvious question is: "How do I get started?" Well, it's a lot easier than you may think. First of all, you need to have a newsy and interesting angle to your potential story - the kind of thing editors will be glad to publish.
Are you a brand new quilting business, perhaps the first in town?
Do you provide special workshops on quilt making?
Have you expanded your quilting product or service offerings?
Have you contributed qulits to a noteworthy cause?
Do you use unusual fabrics to make your quilts?
Does your machine quilting business offer special services?
Have you ever sold a quilt to a celebrity?
If you can answer "Yes!" to any or all of these questions, then you can potentially write an article that would be of interest to an editor at one of your local papers.
There are two ways you can go about writing an article for your quilting business. The first option is if you write the article and then ask the editors at your local papers whether or not they would be interested in publishing it. The second option would be to first contact local editors and ask if they would be interested in your article if you write it.
Option two is the better of the options because you can determine if there's interest before spending your time writing the article. And, because many local papers are understaffed (and underpaid), they will welcome having some great local news written for them.
You most likely will not be paid for your efforts, but that isn't as important as getting publicity that will prompt people to visit your quilt shop, call you for machine quilting services, or get people to buy your quilts.
But what if writing isn't your forte? If this is the case, you have a few options. First, you could ask someone to write the article for you. Many journalism students, for instance, would be happy to add another article to their portfolio. And they might be willing to accept a letter of recommendation over payment.
Second, you could simply call the editor and explain why he or she should assign a writer to do a story about your quilting business. If you're pitch entices the editor, you just may be featured in an upcoming edition of the paper.
An article in your local paper can certainly generate more traffic and sales for your quilting business. You've simply got to make sure you provide an interesting story that the editor of your local paper will want to share with his readers.
About the Author
Chuck Smith is the owner of www.QuiltingBusiness.com, the web's only site dedicated to helping you make money with your quilting. Visit www.QuiltingBusiness.com today to sign up for the FREE email mini-course: "7 Unique Ways to Make Money with Your Quilting."
...Author: Chuck Smith
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About Quilting This little quilt was fun to make, and is a take-off of a bed quilt my sister, Donna, made for me many years ago, a pitchers and bowl design inspired by my collection of vintage spongeware. And there's a story behind that quilt. She had assembled a double or queen version (time has erased that bit of my memory) and then learned I bought a king sized bed. So she reworked the quilt to make it larger. I think most people would have left it as-is, but Donna wanted it to be just right. She even made matching throw pillows. I reduced the scale of the pitchers for this wallhanging and combined them with foundation pieced Courthouse Steps quilt blocks, a variation of the traditional Log Cabin design. © Janet Wickell Pitchers for Tildy's Cabin Quilt originally appeared on About.com Quilting on Thursday, February 9th, 2012 at 06:15:42. Permalink | Comment | Email this Wonky Log Cabin Quilt Block Pattern You'll have fun with the wonky log cabin quilt block pattern. Make the blocks from structured fabrics if you like, or grab strings from your stash and go entirely scrappy. This quilt block is one of the easiest you'll ever make -- its patches do not have to be cut to exact sizes and its seams can vary -- angle the strips this way and that to increase the design's wonky appearance. Blocks in the photo were stitched to resemble a wonky version of one traditional log cabin layout -- the pattern includes tips to help you change the look. Follow About.com Quilting on Facebook Photo © Janet Wickell Wonky Log Cabin Quilt Block Pattern originally appeared on About.com Quilting on Monday, February 6th, 2012 at 07:45:55. Permalink | Comment | Email this Oriental Attic Windows Quilt Block Pattern I really like Asian themed fabrics, but sometimes I have a hard time visualizing blocks that fit the look. But I love this Oriental Attic Windows design. Each quilt block is made from three pieces of fabric -- and sewn together with only two seams. Yes, the block has a mitered corner, but the easy sewing method will erase any fears beginners might have about tackling miters. I promise, it's simple, and a really important skill to learn. Give it a try! Oriental Attic Windows Quilt Block Pattern originally appeared on About.com Quilting on Friday, February 3rd, 2012 at 06:00:47. Permalink | Comment | Email this Domino Quilt Block & Quilt Pattern The Domino quilt block finishes at 9" square, with small units that are a nice size for baby and toddler quilts, but perfectly fine for a bed-sized quilts, too. The Domino quilt block pattern includes instructions for making a single quilt block, for those of you who like to go scrappy, plus directions for 20-strip pieced Domino blocks. The 20 blocks can be used in the Domino baby quilt shown on page 4 of the pattern, or in another quilt of your own design. Before beginning, new quilters should make sure they're okay with sewing a quarter inch seam and with rotary cutting long strips of fabric. Domino Quilt Block & Quilt Pattern originally appeared on About.com Quilting on Thursday, February 2nd, 2012 at 06:00:00. Permalink | Comment | Email this Lost Ship Quilt Block Pattern Lost Ship is the ninth quilt block pattern for the Scrap Happy Sampler Quilt, but you can use it for any project. Two versions of the block are shown, one more scrappy than the other, but each variation helps you practice making half-square triangle units -- a good thing since those units are probably the most commonly used patchwork configuration. You might notice that the design is similar to the Rocky Glen quilt block -- the overall layout is basically the same, but Rocky Glen contains more half-square triangle units. Like other blocks in the sampler series, the Lost Ship quilt block finishes at 12-inches square. Lost Ship Quilt Block Pattern originally appeared on About.com Quilting on Wednesday, February 1st, 2012 at 07:50:44. Permalink | Comment | Email this Pictures of 2012 New Year's Day Mystery Quilts The 2012 New Year's Day Mystery Quilt gallery is up and running now, and illustrates the wide variety of layouts that quilters developed when designing their projects. The quilts in the gallery are a wonderful representation of the work that went into these projects, but there are many, many more quilts and quilt tops out there, and I'd love to feature them all in the gallery. Please email your photos to me at quilting.guide@about.com. Quilt by Neralie Pictures of 2012 New Year's Day Mystery Quilts originally appeared on About.com Quilting on Monday, January 30th, 2012 at 06:00:59. Permalink | Comment | Email this Quilt Photo Gallery Updates I updated quite a few of our quilt galleries this weekend, and am now pretty much caught up (temporarily, as usual) with the photos you have submitted. Once again I do have forms without photos and photos without forms -- all of those go into a 'check these' folder until I can find time to write (mostly about missing photos). When you submit the form, please remember that it is a 2-step process -- photos must come to me by separate email. Galleries Updated Photo is Shattered, a quilt by Sewtherequilts in memory of her sister. Quilt Photo Gallery Updates originally appeared on About.com Quilting on Sunday, January 29th, 2012 at 18:01:08. Permalink | Comment | Email this Flock of Geese Quilt Block Pattern Flock of Geese is a traditional quilt block, but its name is a bit misleading. Take a look at the block and you'll see it does not include those popular flying geese units that we often use. Instead, the 'flocks' are made up of half-square triangle units, kind of like geese flying in formation. You can adjust the color value of your patches to make the block appear very different from mine, and you can choose a structured look or go very scrappy with the layout. The Flock of Geese block is fun to play with -- try varying the look from block-to-block in a larger quilt, because I think you'll like that, too. Flock of Geese Quilt Block Pattern originally appeared on About.com Quilting on Sunday, January 29th, 2012 at 12:16:15. Permalink | Comment | Email this Patchwork Hearts Quilt Block & Quilt Patterns Quilting Forum members designed this 6" patchwork heart quilt block for a 2008 swap, and are using it again this month. The design is a natural for a Valentine's Day wallhanging and makes a lovely baby quilt. The heart block is assembled with quick piecing techniques, so it's super easy to make. For the swap, a different focal fabric was used in each half of the block (two pinks or two reds), but choose another combination if you prefer. You'll find instructions and yardage for a small heart wallhanging on the last page of the pattern. Photo © Sophie Patchwork Hearts Quilt Block & Quilt Patterns originally appeared on About.com Quilting on Saturday, January 28th, 2012 at 06:00:22. Permalink | Comment | Email this Heart in a Snowball Quilt Block Pattern This vibrant Snowball quilt block is assembled with a white on white interior and purple tips. A red heart is appliqued to the center of the 6" (finished size) block. If you're already into applique, the gentle heart will be a breeze, and beginners will find that it's a perfect first applique project (read my Needleturn Applique Basics for technique how-tos). The block is from a 2009 Quilting Forum event, where it was sewn by numerous members. Heart Blocks by Sandy Heart in a Snowball Quilt Block Pattern originally appeared on About.com Quilting on Friday, January 27th, 2012 at 06:00:45. Permalink | Comment | Email this Newsfeed display by CaRP |
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