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Get Paid to Market your Real Estate Business
Written by: Marti Gossland
Lasting Impressions 2
Year after year, agent after agent throws thousands of dollars away on direct mail postcards that get 3% return at best. Many have thought, "There has to be a better way!"
They are right! There is a better way! How would you like to get paid for your marketing?
Parks and Recreation in most cities offer classes in just about everything you can possibly imagine, from photography to quilting, Kung Fu to cooking. Publicity for the classes is taken care of by the city and costs the instructor nothing. The instructor charges a fee for the class usually around $30 per student for anywhere from 4-10 hours of instruction. And can usually receive $2,000 - $3,000 a year for holding classes just once a week.
What better way to market your business? The city pays for the marketing and you get paid to teach people about buying a house. Hold classes on how to buy a house, what to do to improve the value of their house, how to shop for a mortgage, home improvements etc.
You become an expert in the eyes of your students, trust is built and everyone coming to your class is interested in real estate, they are thinking of buying or selling their home.
The trick is think of helping others not selling something. If you make blatant efforts to sell real estate you students will pick up on that immediately! Don't do it! It does more harm than good. But if your class actually helps first time home buyers understand their options, and the choices they need to make, you will find that they will come to you when they are ready to buy. You have become an expert in their eyes and they trust you to help them through the process of selling or buying their home.
Many real estate agencies hold such classes for people but they have to pay to market the class and many people feel that they will be trapped in a nightmarish hard ball sales presentation like those offered by time shares so they don't sign up. Rule # 1 for classes
Don't turn it into a sales pitch! Keep it informational.
There should be 3 elements to the class
1) A topic that deals with a specific problem your target market might deal with.
Examples first time buyers financing, home improvements that increase the value of your property, building VS buying, factors to consider when buying rural properties, how to save money on taxes, maintenance and other home owner expenses. Think about the problems that face your clients and then create a class that meets their needs.
2) Solutions to the problems that don't include buying a house from you or listing their property with you. Remember, this is not a sales pitch, it is a class. Once you build up trust the money part will naturally follow if your students believe you know what you're talking about. People do business with those they trust, you have hours to build up their in you.
3) Make the class interesting and fun. Plan your class well and practice often, have friends critique you before you teach. Make it interactive.. give students plenty of time to participate in the learning process. DON"T JUST LECTURE! Be energetic and cheerful no one likes a boring class. Be brief, get to the point, don't meander around the topic. Have a simple outline for each class printed and have lots of white space on the paper so students can write notes. Don't write out everything for them, if they write it down they are more likely to remember.
Better, much better than throwing away thousands on direct mail, and you reach people who are interested in real estate, you build relationships with your students and instantly become an expert in their eyes, you get paid, you get referrals. At the end of the class have a little party, snacks and soda or juice and pass out your business card.
Other places to teach....entrepreneaur classes, city college, at home related expos (seminars or workshops), in your office, libraries, and SBA classes. have fun marketing!
About the Author
Owner Lasting Impressions 2 - Custom Business gift baskets, greeting cards, Customer Service Tips
www.lastingimpressions2.com
Author: Meredith Gossland
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About Quilting This little quilt was fun to make, and is a take-off of a bed quilt my sister, Donna, made for me many years ago, a pitchers and bowl design inspired by my collection of vintage spongeware. And there's a story behind that quilt. She had assembled a double or queen version (time has erased that bit of my memory) and then learned I bought a king sized bed. So she reworked the quilt to make it larger. I think most people would have left it as-is, but Donna wanted it to be just right. She even made matching throw pillows. I reduced the scale of the pitchers for this wallhanging and combined them with foundation pieced Courthouse Steps quilt blocks, a variation of the traditional Log Cabin design. © Janet Wickell Pitchers for Tildy's Cabin Quilt originally appeared on About.com Quilting on Thursday, February 9th, 2012 at 06:15:42. Permalink | Comment | Email this Wonky Log Cabin Quilt Block Pattern You'll have fun with the wonky log cabin quilt block pattern. Make the blocks from structured fabrics if you like, or grab strings from your stash and go entirely scrappy. This quilt block is one of the easiest you'll ever make -- its patches do not have to be cut to exact sizes and its seams can vary -- angle the strips this way and that to increase the design's wonky appearance. Blocks in the photo were stitched to resemble a wonky version of one traditional log cabin layout -- the pattern includes tips to help you change the look. Follow About.com Quilting on Facebook Photo © Janet Wickell Wonky Log Cabin Quilt Block Pattern originally appeared on About.com Quilting on Monday, February 6th, 2012 at 07:45:55. Permalink | Comment | Email this Oriental Attic Windows Quilt Block Pattern I really like Asian themed fabrics, but sometimes I have a hard time visualizing blocks that fit the look. But I love this Oriental Attic Windows design. Each quilt block is made from three pieces of fabric -- and sewn together with only two seams. Yes, the block has a mitered corner, but the easy sewing method will erase any fears beginners might have about tackling miters. I promise, it's simple, and a really important skill to learn. Give it a try! Oriental Attic Windows Quilt Block Pattern originally appeared on About.com Quilting on Friday, February 3rd, 2012 at 06:00:47. Permalink | Comment | Email this Domino Quilt Block & Quilt Pattern The Domino quilt block finishes at 9" square, with small units that are a nice size for baby and toddler quilts, but perfectly fine for a bed-sized quilts, too. The Domino quilt block pattern includes instructions for making a single quilt block, for those of you who like to go scrappy, plus directions for 20-strip pieced Domino blocks. The 20 blocks can be used in the Domino baby quilt shown on page 4 of the pattern, or in another quilt of your own design. Before beginning, new quilters should make sure they're okay with sewing a quarter inch seam and with rotary cutting long strips of fabric. Domino Quilt Block & Quilt Pattern originally appeared on About.com Quilting on Thursday, February 2nd, 2012 at 06:00:00. Permalink | Comment | Email this Lost Ship Quilt Block Pattern Lost Ship is the ninth quilt block pattern for the Scrap Happy Sampler Quilt, but you can use it for any project. Two versions of the block are shown, one more scrappy than the other, but each variation helps you practice making half-square triangle units -- a good thing since those units are probably the most commonly used patchwork configuration. You might notice that the design is similar to the Rocky Glen quilt block -- the overall layout is basically the same, but Rocky Glen contains more half-square triangle units. Like other blocks in the sampler series, the Lost Ship quilt block finishes at 12-inches square. Lost Ship Quilt Block Pattern originally appeared on About.com Quilting on Wednesday, February 1st, 2012 at 07:50:44. Permalink | Comment | Email this Pictures of 2012 New Year's Day Mystery Quilts The 2012 New Year's Day Mystery Quilt gallery is up and running now, and illustrates the wide variety of layouts that quilters developed when designing their projects. The quilts in the gallery are a wonderful representation of the work that went into these projects, but there are many, many more quilts and quilt tops out there, and I'd love to feature them all in the gallery. Please email your photos to me at quilting.guide@about.com. Quilt by Neralie Pictures of 2012 New Year's Day Mystery Quilts originally appeared on About.com Quilting on Monday, January 30th, 2012 at 06:00:59. Permalink | Comment | Email this Quilt Photo Gallery Updates I updated quite a few of our quilt galleries this weekend, and am now pretty much caught up (temporarily, as usual) with the photos you have submitted. Once again I do have forms without photos and photos without forms -- all of those go into a 'check these' folder until I can find time to write (mostly about missing photos). When you submit the form, please remember that it is a 2-step process -- photos must come to me by separate email. Galleries Updated Photo is Shattered, a quilt by Sewtherequilts in memory of her sister. Quilt Photo Gallery Updates originally appeared on About.com Quilting on Sunday, January 29th, 2012 at 18:01:08. Permalink | Comment | Email this Flock of Geese Quilt Block Pattern Flock of Geese is a traditional quilt block, but its name is a bit misleading. Take a look at the block and you'll see it does not include those popular flying geese units that we often use. Instead, the 'flocks' are made up of half-square triangle units, kind of like geese flying in formation. You can adjust the color value of your patches to make the block appear very different from mine, and you can choose a structured look or go very scrappy with the layout. The Flock of Geese block is fun to play with -- try varying the look from block-to-block in a larger quilt, because I think you'll like that, too. Flock of Geese Quilt Block Pattern originally appeared on About.com Quilting on Sunday, January 29th, 2012 at 12:16:15. Permalink | Comment | Email this Patchwork Hearts Quilt Block & Quilt Patterns Quilting Forum members designed this 6" patchwork heart quilt block for a 2008 swap, and are using it again this month. The design is a natural for a Valentine's Day wallhanging and makes a lovely baby quilt. The heart block is assembled with quick piecing techniques, so it's super easy to make. For the swap, a different focal fabric was used in each half of the block (two pinks or two reds), but choose another combination if you prefer. You'll find instructions and yardage for a small heart wallhanging on the last page of the pattern. Photo © Sophie Patchwork Hearts Quilt Block & Quilt Patterns originally appeared on About.com Quilting on Saturday, January 28th, 2012 at 06:00:22. Permalink | Comment | Email this Heart in a Snowball Quilt Block Pattern This vibrant Snowball quilt block is assembled with a white on white interior and purple tips. A red heart is appliqued to the center of the 6" (finished size) block. If you're already into applique, the gentle heart will be a breeze, and beginners will find that it's a perfect first applique project (read my Needleturn Applique Basics for technique how-tos). The block is from a 2009 Quilting Forum event, where it was sewn by numerous members. Heart Blocks by Sandy Heart in a Snowball Quilt Block Pattern originally appeared on About.com Quilting on Friday, January 27th, 2012 at 06:00:45. Permalink | Comment | Email this Newsfeed display by CaRP |
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